A New York Based Business Built in Derry
Website Development
Paid Marketing
Live Job Board
Conversion Funnels
Picture of Gareth and Ciara Mc Glynn of Niche SSP, holding NEAwards sign.

From New York to the North West of Ireland

Business & Finance branded Ones to Watch: Niche SSP are an international recruitment firm owned by former ROI International Soccer Player Ciara McGlynn and her husband, former LOI Derry City & Bohemians player Gareth McGlynn.

After gaining significant experience in the Asia Pacific region, the pair moved to New York to recruit in a highly sophisticated market for Wall Street Banks. In 2017 Ciara & Gareth decided to start their own recruitment firm back in Donegal

Big Goals

Currently operating on the US East Coast, Niche SSP aims to 4x revenues this year by adopting a structured and planned approach of new market entry across key US states.

Niche Requirements

With a client base 3000 miles away Niche SSP need to operate as efficiently as any of the local US players. 

Rhodemore designed & developed an online presence & marketing support structure to do just that.

"Niche SSP recruits the top 10% of estimators in the US, delivering 9 months faster than their competitors."

Their website needs to be fast, responsive, and ranking for top terms within the industry. Generating consistent organic leads week on week.


  • Developed Content Marketing Strategy
  • Delivering Weekly Blog Posts
  • Providing Day-to-Day Marketing Support

Content Writing

Keyword focused Blog Posts. Published weekly. With content matter expertise written by US based writers.
Screen shot of Niche Blog Cards

Increased Organic Growth

Driving increased organic traffic through
  • On Page SEO
  • Off Page SEO (Link Building)
  • Weekly Technical Audits
With customised weekly reporting
Screen shot of graph showing increase in organic growth via Rhodemore SEO strategy

Shareable Microcontent

Turning long term investment (blog post content) into reusable assets for Social Media & Email Marketing

We provide regular, reliable delivery of assets as well as responding to ad-hoc requests from Niche SSP consultants within the hour.

Niche Remote Estimator Job Designed by Rhodemore
Niche Salary Survey Designed by Rhodemore

Podcast Production

  • Video Editing
  • Title Animation
  • Full Transcription
  • Promoted on all major channels
Screenshot of Nice Podcast Designed by Rhodemore

Marketing Operations Hub

  • SEO & Content Repository
  • Full Visibility for all Team Members
  • Training Video Library
Screen shot of Niche operations hub Designed by Rhodemore

Increased Email Deliverability

  • Increased Open Rates
  • Increased Reply Rates
  • SPF, DMARC & DKIM Alignment
  • Custom Domain Setup & DNS Management
  • Reduced No. of emails landing in Spam, Promotions
an email notifications


Comprehensive database of Niche SSP preconstruction jobs from across the US
  • Searchable
  • Keyword Focused
  • Niche SSP Consultants Control / Edit All Jobs
Designed to capture new candidates through
  • Lead Magnets
  • On-page Signups
  • Easy Apply Forms
  • Job Alert Signups
  • Direct Dial Links
Screen shot of Niche SSP Homepage

Dynamic Contact Cards

Linked directly to assigned agent’s direct dial & LinkedIn page
Picture of  Niche SSP Consultant Card

Live Jobs Map

Candidates can instantly dial down to their preferred location
Gif of a Niche SSP location map with info cards popping up

Shareable Lead Magnets

Email capture funnels
Easy to spin up & share on LinkedIn
Collects email & routes it to relevant location owner

Gif of customer using Niche sites Lead Magnets

Editable Job Posts

Consultants get control of their own locations & jobs.
Picture of Editing Text on Niche Site

Customised Social Shares

Key Custom Business Elements Highlighted (Salary, Location)
Screenshot of Niche Linedin Job Advert

Dynamic Job Search

  • Company Profiles
  • Salary Ranges
  • Job Levels
Picture of Niche job adverts

Dynamic Call to Action

Rotating calls to action that work to increase conversion

A gif showing dynamic calls to action

All Content Editable

Staff can quickly chop and change site content to match current campaigns 
Picture of Niche location cards

Act on Signups FAST

Staff get notified as soon as a new lead or signup arrives through the site. A message lands directly in the team Slack & location consultant's inbox.
Picture of a form notification from Niche website on slack

Award Winning Combination

Picture of Gareth and Ciaran McGlynn owners of Niche ssp winning an award

Ciara & Gareth's business continues to grow.

By Q2 2022 they've already produced 43 episodes of the Preconstruction Podcast - covering Preconstruction Innovation within Commercial Construction throughout the US.

Ready to level up your business?

Book an Intro Call Now